One Record to Rule Them All: ASU's Master Data Management (MDM) Strategy
One Record to Rule Them All: ASU's Master Data Management (MDM) Strategy
Join us to learn how Arizona State University's Master Data Management (MDM) strategy supports their enterprise-wide Salesforce implementation, and learn how an MDM strategy can help you connect your disparate systems of record. As data flows from disparate data silos to the MDM system, it is cleansed, matched, and de-duplicated across ERP and CRM data silos to create a single composite bio-demo record for enterprise use. Hear how ASU's team worked collaboratively through transparent processes to connect to departmental data silos across campus, and developed KPIs and business rules that govern the composite records and update processes.
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