iHeartMedia and Rogers Media - Driving Ad Sales and OTT Growth in Media
iHeartMedia and Rogers Media - Driving Ad Sales and OTT Growth in Media
While many media companies are focusing on optimizing their advertising businesses of today, others are focusing on building their new direct to consumer solutions to grow their businesses tomorrow. Hear from iHeartMedia, the largest linear and digital radio company in the world on how they are leveraging Salesforce to better manage their massive ad sales business and Rogers Media which has built new Over the Top solutions to better engage their subscribers and pivot their business around the consumer.
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