Kickoff: Creating Agility for Consumer Goods in a World of Constant Change
Kickoff: Creating Agility for Consumer Goods in a World of Constant Change
We live in a consumer-first economy, where speed is paramount. Customer expectations are rising; more and more purchases are happening online; and brand loyalty is marked by a generational gap. In this new world order, Consumer Goods companies need to re-think their relationship to consumers - or risk losing them. Brands that harness technology and the currency of customer experience will move beyond the sale and engage customers with a smart, seamless journey. They will develop stronger 1 to 1 relationships and go faster in their operations, connecting their entire network of partners, distributors, suppliers, buyers, employees and customers on one platform. Join us to hear how Salesforce is partnering with amazing CG leaders to capitalize on this new currency of customer experience to build strong relationships and foster lifelong customers.
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