"The New Gold Rush" - Account-Based Marketing from Top CEOs and CMOs
"The New Gold Rush" - Account-Based Marketing from Top CEOs and CMOs
Forresters' has called ABM a "gold rush." Want an inside peak into ABM? Top CEOs and CMOs will use the MBA case style format to teach you how to accelerate sales fast via ABM. We’ll kick off with a peak inside winning ABM strategies and campaigns that marketing, sales and customer success execute together to accelerate revenue. We’ll conclude with an extended Q&A as our practitioner experts will help you jump start ABM momentum and justify future ABM investments. Come prepared to be inspired and leave with a quick win you can execute.Learn from an esteemed panel that will include: Rishi Dave, CMO, Dun & Bradstreet; Robi Ganguly, CEO, Apptentive; Jason Jue, CMO, Triblio; Jon Miller, CEO, Engagio; Fred Tsai, Salesforce (moderator)
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