The First Steps to Successful Account-Based Marketing
The First Steps to Successful Account-Based Marketing
Have you heard the buzz about account-based marketing (ABM)? Maybe you've even dipped your toe into the #ABM waters. Join us as Terminus CMO & co-founder, #FlipMyFunnel originator, and "Account-Based Marketing For Dummies" author, Sangram Vajre, and Jim Hopkins of Salesforce Data.com share the reasons why ABM is the best strategy for B2B companies. Learn how to unlock the first door to ABM: gathering the right data to create winning target account lists.
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