Marketing Cloud 201: Strategies for Meaningful Constituent Engagement

Marketing Cloud 201: Strategies for Meaningful Constituent Engagement

No matter the size of your nonprofit, deep constituent engagement starts with better understanding them and what they respond to. GreatSchools uses Marketing Cloud to do just that -- sending over 76 million emails to parents in the past 12 months, with targeting and analytics tools that have optimized formats, messages, frequencies, and delivery strategies. These ongoing tests have enabled its small communications staff to boost projected open rates by 300%. Change.org is the world’s platform to start campaigns, mobilize supporters, and work with decision makers to drive change in communities across the globe. Hear how they are leveraging 1:1 Customer Journeys with the Salesforce Marketing Cloud to get the word out and drive more impact.
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