Calamos Investments: Personalizing the B2B Customer Experience
Calamos Investments: Personalizing the B2B Customer Experience
We've all been served product recommendations while shopping online, but how does this type of personalization translate into the B2B world? Join us to learn how Calamos Investments takes key strategies from a B2C playbook in order to drive advisor engagement and retention. Calamos will discuss how they leverage Marketing Cloud and Personalization Builder to observe customer behavior and predictively determine the content most relevant for every single customer, then deliver this information online and in email to increase engagement across every channel.
Watch the latest videos from Salesforce.
A Single, 360 Shared View of Every Customer
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Leading Through Change
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.
The Inflection Point
Join our ten-part series to hear top CEOs share their stories with host Monica Langley.
Connections with Sarah Franklin
Meet today's most innovative marketers.
Driving Equity and Access Through Higher Education Admissions
Hear how Trailblazers in education are ensuring class is in session for all.
How Women Are Using Their Voices to Drive Change
Female leaders discuss challenging the status quo and forging a new path forward for everyone.