Calamos Investments: Personalizing the B2B Customer Experience

Calamos Investments: Personalizing the B2B Customer Experience

We've all been served product recommendations while shopping online, but how does this type of personalization translate into the B2B world? Join us to learn how Calamos Investments takes key strategies from a B2C playbook in order to drive advisor engagement and retention. Calamos will discuss how they leverage Marketing Cloud and Personalization Builder to observe customer behavior and predictively determine the content most relevant for every single customer, then deliver this information online and in email to increase engagement across every channel.
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