Most manufacturers today go to market through a B2B model - but customer needs are changing quickly. Manufacturers need to do everything they can to get closer to the end consumer. To do this, manufacturers need to analyze consumer data to understand how end-consumers are using their product. With this insight, manufacturers can tailor their offerings to meet consumer needs. But with so many manufacturers relying on channel partners to own the end-consumer relationship, and limited capacity to move to a B2C go-to-market model - what should manufacturers do? Join us to learn about emerging trends in the manufacturing industry from Salesforce experts and hear a leading manufacturer tell their story of navigating changing customer expectations.