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Consumer Goods: Meeting B2B2C Demand for Personalized, Seamless Experiences

Consumer Goods: Meeting B2B2C Demand for Personalized, Seamless Experiences

The pace of change in the Consumer Goods industry continues to accelerate, with digitally fluent audiences expecting more relevant, connected experiences across their buying journey. Yet only one-third of brands say they actually deliver personalized engagement. To deepen relationships amid massive operational and technical disruption, leading Consumer Goods companies must transform their brand's engagement. Join us to learn how they're building more connected relationships, using data to yield insights that fuel seamless experiences. Plus hear from acclaimed toy manufacturer Melissa & Doug on how they personalize content-rich experiences that change the way the world thinks about play — while also driving brand affinity across channels in their mission to help families Take Back Childhood.
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