Using Salesforce to Build a Scoring Rubric and Recruit Quality Students

Every higher education institution has a massive pool of longitudinal admission, student, and alumni data. Join us to listen to FIDM/Fashion Institute of Design & Merchandising in Los Angeles share best practices for how to use these data sets to develop a quality scoring rubric for students at the front-end of the admission funnel. With concordance on what constitutes student success, FIDM will show how looking at past applicant data for students that meet these success benchmarks allows the college to identify variables that determine who should be ranked as a higher quality applicant - consequently serving as the foundation for a scoring model. FIDM will walk through an example of how an institution can build such a quality scoring mechanism -- using straightforward Salesforce formulas -- into their own custom implementation.