The ABM Revolution: Why Sales and Marketing Will Never Be the Same
The ABM Revolution: Why Sales and Marketing Will Never Be the Same
Account-Based Marketing (ABM) is the hottest thing in B2B marketing right now. According to a 2016 SiriusDecisions report, 87% of today’s B2B marketers identify ABM as “very important” to their marketing efforts. Successful execution of an ABM strategy is contingent upon sales and marketing alignment around the accounts that matter most to an organization. In this session, Peter Isaacson, CMO of Demandbase, will bring Geoff Kahler, Director of Marketing at CenturyLink, to discuss how CenturyLink’s Enterprise marketing team is working with Demandbase to deliver actionable insights to the sales team directly within Salesforce. We will share results from the first 3-months, 6-months and 9-months since deployment.
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