Modern Data Management Practices: How to Generate Powerful Customer Insights
A true Customer 360 view must also include transactions and interactions at big data scale, as well as a view of all other entities such as products, price, locations, and the ability to relate them all together in customizable hierarchies and affiliations, you can see why many companies are still struggling. Join us as we bid farewell and lay to rest siloed MDM and Big Data projects that serve a single purpose. We'll cover use cases involving companies of all sizes, across all industries, including healthcare and life sciences, retail and more. Learn how they are getting reliable, relevant data and sharing it across the enterprise through a modern data management fusion of MDM, big data, analytics and machine learning, supercharging CRM, and leveraging a new generation of data-driven applications.