Tips and Tricks to Improve Your Event Conversion Rates and ROI
Tips and Tricks to Improve Your Event Conversion Rates and ROI
Odds are you’ve faced the challenges of a tighter marketing budget and felt the pressure of needing to know which events generate the most revenue. Join Victor Kippes, CEO at Validar Inc., in a discussion on top “tips and tricks” to know the revenue impact of your event content and strategies. You’ll learn best-in- class lead and data capture practices and delve into pre-event preparatory steps to take with your Sales Cloud, Marketing Cloud, and Marketing Automation foundation. This session will help insure that your post event attendee treatment aligns with what happened at your event and accelerates the buying cycle. Most event marketers do not get appropriate credit for their hard work.This session will help you to articulate your value.
Watch the latest videos from Salesforce.
A Single, 360 Shared View of Every Customer
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Leading Through Change
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.
The Inflection Point
Join our ten-part series to hear top CEOs share their stories with host Monica Langley.
Connections with Sarah Franklin
Meet today's most innovative marketers.
Driving Equity and Access Through Higher Education Admissions
Hear how Trailblazers in education are ensuring class is in session for all.
How Women Are Using Their Voices to Drive Change
Female leaders discuss challenging the status quo and forging a new path forward for everyone.