Pizza Hut Adds Its Special Sauce to Social Customer Loyalty
Pizza Hut Adds Its Special Sauce to Social Customer Loyalty
What happens when traditional social media is no longer good enough to connect with your customers? And further, what if social media isn't the right way to connect with your customers at all? Most companies have grazed the surface with customer loyalty programs to add a layer of benefit and connection to returning customers. But, Pizza Hut has a better idea: use customer data combined with iBeacons through their customer loyalty app to find ways to encourage their customers to share and experience their products based on where they are and who they're with. Join us to learn how Salesforce Marketing Cloud has operated behind the scenes as the brains of Pizza Hut's "Social CRM" revolution in Asia.
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