While all marketers are responsible for driving top line growth, B2B and B2C marketers have slightly different goals. B2B marketers are focused on filling the pipeline with quality leads their sales team can pursue and close, while B2C marketers are focused on building brand awareness and driving customer acquisition across multiple channels. Salesforce delivers solutions to both of these marketers. Join us as we dive into specific challenges marketers face, and how Salesforce addresses each. You'll walk out with a firm understanding of when to use Marketing Cloud, when to use Pardot, and when to use both.