Hub & Spoke: Empowering Decentralized Marketing Teams with Marketing Cloud
Hub & Spoke: Empowering Decentralized Marketing Teams with Marketing Cloud
Managing opt-outs isn't the most glamorous part of marketing, but it's a critical part of maintaining constituent trust and fostering relationships. Join us to learn how the University of Miami is facilitating multiple opt-out preferences within a single business unit, including enabling multiple opt-outs managed directly within Sales Cloud. Hear how they're using Data Stream & Business Units together to control subscriber data for different business groups, and listen as they share best practices for modeling security in both the Marketing Cloud and Sales Cloud.
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