How Cox Automotive is Revolutionizing Marketing Analytics with Wave
How Cox Automotive is Revolutionizing Marketing Analytics with Wave
Cox Automotive is the world's leader in vehicle remarketing services and digital marketing and software, with a portfolio of brands including AutoTrader, Manheim, Kelley Blue Book, and many others. Providing customers with a seamless experience across 20+ brands is no easy task. Join us to learn how Cox Automotive leverages their Marketing Cloud data in Wave to evaluate marketing performance, track customer touch-points across their various business units, and make fast, insightful decisions that drive their business.