No Lead Left Behind: Find and Qualify A-list Prospects (2)
How do I prevent lead overload, and help my sales team focus on the most interested and qualified prospects? Join us as we discuss the finer points of lead qualification with Pardot, and show you how to use marketing automation data (right at your finger tips!) to solve this issue. We'll cover the best practices of using Pardot's scoring and grading tools, and touch on some theory around buying stages. Your Sales team will thank you later.