10 Principles of Customer Strategy

10 Principles of Customer Strategy

Developing and executing a coherent Customer Strategy is more important than ever. Yet many businesses don't have a clearly articulated and coherent Customer Strategy or feel they are not realizing their customer objectives. Join us as we cover trends impacting customer strategy, 10 principles for developing and executing coherent strategies, real-life leading practices, and lessons learned. The findings are based on a global cross-industry survey of 161 senior executives, interviews with senior executives, and experiences from PwC's Strategy& own work.
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