From Reactive to Proactive Lead Management: Why Square Moved to Einstein

From Reactive to Proactive Lead Management: Why Square Moved to Einstein

Like many B2C and B2B companies, Square was overwhelmed with the amount of leads coming from various systems and events. Join us to hear how they chose to standardize on Salesforce's predictive lead-scoring engine to better prioritize their inbound and outbound leads, but also to better understand what actually boosts a lead conversion - ultiamtely gaining a better insight into their own customers.
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