Executing the Vision - Electronic Arts Gamer Focused Organizational Change
Executing the Vision - Electronic Arts Gamer Focused Organizational Change
Electronic Arts marketing is undergoing a huge transformation, from on-off campaigns to one connected, dynamic program. Learn how vision is just the start and how EA is evolving their marketing and human stack to support an always-on player dialogue. In this session you will learn how they are using data, predictive modeling, cross-channel media and content to move players across a portfolio with hundreds of games.
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