Achieve Consumer 360 Mastery in Sales, Service, Marketing with Better Data

Consumer-centric industries, from Retail to Financial Services, and Telecommunications, are experiencing some of the most wrenching changes ever. Not only are there incredible business pressures from new and dynamic channels, but consumers themselves are more empowered than ever before. Just about every survey of consumers suggests that the disconnect between a brand’s perception of its “customer-centricity” and its reality remains as wide as ever. At the root of much of this is the oft-discussed but rarely-solved dilemma of truly delivering a single view of the customer.

As traditional master data management solutions proved to be costly, time-consuming and prone to failure in 3 out of 4 cases, applying new techniques inside Salesforce can provide a true 360-degree view of the consumer. These foundational capabilities are enabling differentiated customer service and helping leading organizations in these industries achieve deeper understanding of their customers, improve satisfaction and, as a result, their financial bottom line.