2016 Trends in Sales & Marketing Data: Mary Wardley of IDC
Join us for an exclusive breakdown of recent Salesforce sponsored IDC research on how data improves key marketing and sales activities. Mary Wardley of IDC will share insights into what data has the most impact on marketing programs and sales processes. She'll show you how companies of various sizes in different industries are using data and technology to fuel sales and marketing success. You'll also hear examples of how leading companies are mastering data-driven sales and marketing, and get recommendations for how to do the same for your business.