How Empathy Will Improve Your Marketing & Sales Pipeline
Today’s sales and marketing environment is a paradox. There have never been more opportunities to reach customers; yet reaching them has never been more challenging. Company logic doesn’t lend itself well to actual sales growth. It really begins with empathy; thinking like your customers and seeking to understand how can you can really help them. This means stepping out from behind the marketing and sales automation, getting into their world, and actually connecting with your customers. In this session you'll learn seven proven ways you can meet challenges of pipeline growth with empathy.