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Going Beyond Recruitment: Mapping the Student Lifecycle to Salesforce
For Higher Ed, Salesforce can be much more than a CRM or a tool for one department: it can be a strategic platform for your whole school. For Smith School of Business (Queen's University, Canada), what began as a tool just for MBA recruiting in 2014 has now become the central data hub for all student services. Join us to learn how Smith is using Salesforce to provide world-class service across the entire student lifecycle, from managing international exchanges and academic probations, to tracking students' career progress and integrating with central university databases for alumni relations.