Salesforce + Events Cloud = Event Marketing ROI
Salesforce + Events Cloud = Event Marketing ROI
Marketing teams spend nearly a quarter of their budget on events, yet often have difficulty proving the ROI. We all know that business gets done at events but tracking the results that come from these important activities is now critical for modern marketers. The good news is that the answer is here. Having an events cloud that integrates with your sales and marketing cloud and can capture and track leads in one seamless way helps improve results and provide transparency. During this session you will hear from industry leaders on how to implement and use advanced event management software integrated with salesforce.com to drive these results. Anthony Miller, Chief Marketing Officer of Lanyon, a global leader in meetings, events, and travel software and Scott Owens, Director of Event technology at Salesforce will walk through the the strategy behind the tech and show a live demo of the software in use at Dreamforce.
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