With the rise of the Internet of Things (IoT) and Artificial Intelligence (AI), the data we all share is stepping outside our digital realm and into our kitchens, living rooms, and cars and are more intelligent than ever before. How should organizations design experiences that balance the line of creepy and cool? What are the levers that bring the most value to your customer? And how does your brand avoid being a creep, while getting the most value? Join us as Salesforce's Ignite innovation team leads you through a discussion and interactive workshop that will explore the fine line between creepy and cool and give you a better understanding of how to approach designing for AI and IoT experiences.