Transforming Retail Execution and Trade Promotion Management
Transforming Retail Execution and Trade Promotion Management
For Consumer Goods companies, Key Account Management is often vital to sales and distribution success. In this session, Unilever will share how they’ve been able to streamline Retail Execution and Trade Promotion Management processes to focus on relationships rather than paperwork. Create a stronger Connected Customer Experience by empowering management and field sales teams with the agility to execute more successful sales plans, merchandising, trade promotions and in-store programs for brand growth, all using Salesforce. Enable sales teams to make the right selling decisions, in the right store, at the right time.
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