Companies across all industries are threatened by digital disruption, as start-ups and other tech-driven competitors attack their core businesses. Increasingly, market incumbents are seeking to understand how and why disruption occurs and how they can put in place the organizational capabilities to counter (and capitalize on) disruption. Join Jeff Loucks, co-author of the new book, Digital Vortex, to learn how established companies can harness digital technologies, new business models, and the strategies of start-ups to create competitive advantage. Armed with this knowledge, you can help your organization build digital capabilities to anticipate threats, seize opportunities, and beat disruptors at their own game.
Jeff Loucks is a director with the Cisco Digitization Office and a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative.