Party City's Platform for Innovation: Empowering Retail Stores and Employees

Party City's Platform for Innovation: Empowering Retail Stores and Employees

Savvy retailers know that to truly succeed with omni-channel, you have to adopt an agile platform that fosters growth and supports constant innovation. In this session the CIO of Party City, a $2 billion retailer, shares how the company leveraged the Salesforce Platform and Commerce Cloud to create real-time visibility into all aspects of its business. By creating real-time mobile applications, Party City has empowered store managers & associates to keep up with today's shopper. Party City is able to surface relevant information filtered by inventory, price or promotion to enable employees to operate more efficiently across channels, increase per customer basket size and loyalty and drive innovation across the organization.
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