Design to Connect: Principles and Technology for Immersive Stories
Design to Connect: Principles and Technology for Immersive Stories
In this session Peter Kelly, lead animator at Lucasfilm's Industrial Light and Magic, and Matthew Luhn, one of the original Story Creators at Pixar, discuss design principles and ground breaking advances in technology that are creating new opportunities for businesses to dynamically connect with audiences and customers. ILM is the master of visual effects, from Star Wars to The Avengers. Now with augmented reality and immersive experiences, ILM is rapidly changing how companies engage audiences and connect with people in entirely new ways. And Matthew will connect the technology with five principles he has learned and applied over a 20-year career at Pixar on how to connect, motivate, and inspire audiences, driving your story toward one unforgettable selling point. Matthew trains CEO’s, directors, marketing teams, and other professionals how to craft and tell stories for virtual reality, Fortune 500 companies, Academy Award winning movies, and beyond.
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