How Top Retailers Like Crocs Make Every Step of the Customer Journey Count
How Top Retailers Like Crocs Make Every Step of the Customer Journey Count
Although shoppers engage in multiple touchpoints across digital and physical channels during a buying journey, they demand a seamless customer experience every step of the way. For consumer products and retail marketers, focusing on the customer experience is a critical game changer, and personalization is the name of the game. In this session, we’ll examine five key traits of top-performing marketers, and how leaders like Crocs leverage email, mobile, social and the web to manage customer journeys throughout each phase of the customer lifecycle. We’ll provide tactical insights into what’s shaping the industry—and practical tips every marketer can use.
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