The Economist and Sky UK Now TV - Salesforce for OTT and B2C in Media
The Economist and Sky UK Now TV - Salesforce for OTT and B2C in Media
As audiences of consumers and readers move to digital channels media, entertainment companies have a better ability to manage one-to-one relationships, providing a more personalized experience. The key to leveraging this paradigm is capturing better customer profile information to enhance the relationship with the end consumer, whether it is an entertainment venue or a consumer of information such as readers or viewers. Hear how The Economist is leveraging customer data to drive their subscription business with Salesforce and how Sky UK's Now TV is going Over the Top to drive better consumer engagement.
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