Retail CIO Steve Stone on the #1 Priority for Great Customer Experiences
Retail CIO Steve Stone on the #1 Priority for Great Customer Experiences
One look under the hood reveals an area of investment brands are neglecting in the race to deliver differentiated customer experiences: the centralization and organization of customer data. And while many brands say it’s important, it’s almost never prioritized. Join this session with Steve Stone, former CIO of L Brands and Lowes and Heike Young, Senior Manager of Industry Strategy and Insights, as they discuss the inhibitors and organizing principles to help your customer data fuel AI and incredible experiences at any touchpoint.