Geoffrey West, theoretical physicist and former President and Distinguished Professor of the Santa Fe Institute, is a pioneer in the field of complexity science, the science of emergent systems and networks. But what makes West's discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities, and our businesses. In this Dreamtalk, West will share the research and findings that led to his new book Scale: The Universal Laws of Growth, Innovation, Sustainability and the Pace of Life in Organisms, Cities, Economies, and Companies.
Marc Benioff had this to say about West's book: "Geoffrey West's Scale is filled with brilliant insights. He illuminates the laws of nature underlying everything from tiny organisms and humans to cities and companies, and provides a quantitative framework for decoding the deep complexity of our interconnected world. If you want to know why companies fail, how cities persist and what is needed to sustain our civilization in this era of rapid innovation, read this amazing book."