5 Steps to a Seamless Migration to Pardot
5 Steps to a Seamless Migration to Pardot
As a lean marketing team at InsideView, a rapidly-growing sales and marketing intelligence software company's need for a robust marketing automation system that can help balance classic, volume B2B marketing tactics with newer account-based techniques is a necessity. Unfortunately, the existing marketing automation wasn't solving for this purpose. Join Tracy Eiler, CMO at InsideView, to learn why integration, independence, and insight are the secret-sauce to marketing success. We'll also include lessons learned and actionable tips from InsideView's 8-week migration journey to Pardot. You'll hear reasons to switch decision making processes, risks involved and how to address them, a migration path template, and implementation processes to ensure success.
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