Best Practices: Data Governance with a Canonical Data Model in Customer 360
Best Practices: Data Governance with a Canonical Data Model in Customer 360
Business applications have different data models than one another, even when they capture similar business data. Is it a Consumer, a Subscriber, a Contact? How do you ensure consistent meaning, policy compliance, and integration? Understanding and managing these differences is essential to having a Customer 360 view. Come learn about Salesforce's Canonical Data Model initiative to unify data across products, and how you can use canonical models with your own data governance efforts.
Watch the latest videos from Salesforce
A Single, 360 Shared View of Every Customer
The Ethical and Humane Use of Technology
Celebrating Trailblazers at Salesforce
Fawad Ahmad is a Trailblazer
We're Stronger as Us. We're Stronger as Allies.
Ellevest: Changing How Women Invest
Questions? We’ll put you on the right path.
Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.
