Best Practices: Data Governance with a Canonical Data Model in Customer 360

Business applications have different data models than one another, even when they capture similar business data. Is it a Consumer, a Subscriber, a Contact? How do you ensure consistent meaning, policy compliance, and integration? Understanding and managing these differences is essential to having a Customer 360 view. Come learn about Salesforce's Canonical Data Model initiative to unify data across products, and how you can use canonical models with your own data governance efforts.