Best Practices: Data Governance with a Canonical Data Model in Customer 360
Best Practices: Data Governance with a Canonical Data Model in Customer 360
Business applications have different data models than one another, even when they capture similar business data. Is it a Consumer, a Subscriber, a Contact? How do you ensure consistent meaning, policy compliance, and integration? Understanding and managing these differences is essential to having a Customer 360 view. Come learn about Salesforce's Canonical Data Model initiative to unify data across products, and how you can use canonical models with your own data governance efforts.
Watch the latest videos from Salesforce.
A Single, 360 Shared View of Every Customer
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Leading Through Change
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.
The Inflection Point
Join our ten-part series to hear top CEOs share their stories with host Monica Langley.
Connections with Sarah Franklin
Meet today's most innovative marketers.
Driving Equity and Access Through Higher Education Admissions
Hear how Trailblazers in education are ensuring class is in session for all.
How Women Are Using Their Voices to Drive Change
Female leaders discuss challenging the status quo and forging a new path forward for everyone.