Life Sciences: Changing the Game in Customer Engagement Through Orchestration

Life Sciences: Changing the Game in Customer Engagement Through Orchestration

In this session AJ Ploszay, IQVIA’s VP of Digital Strategy, shares how to use Salesforce Marketing Cloud to orchestrate interactions and engage with customers in new ways.  Learn how companies are changing their models of engagement, and tips for building your roadmap for success in a world of digital healthcare.
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