Double Your Conversions by Putting Data at Your Team's Fingertips (with AbleTo)
Double Your Conversions by Putting Data at Your Team's Fingertips (with AbleTo)
Since February of 2016, AbleTo has doubled their conversions (daily calls leading to initial consultations). How? By making a few very large scale changes to the way their team engaged with participants, and by switching to the Lightning Console in order to put all of the data that they need at their fingertips. Join us to learn how they created multiple formulas in order to assess the participant information and rank them accordingly. They also bucketed participants by time zone and other key demographics in order to know the best time to reach out.
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