Measure Marketing ROI: Best Practices from the Experts
Measure Marketing ROI: Best Practices from the Experts
Data-driven marketing has long moved on from novel to necessity. Join this panel of metrics-obsessed marketing leaders and find out how they built their own data-driven marketing teams and systems. Panelists: - Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing; Speaker & Evangelist, Demandbase - Josh Weckesser, Director Business Development Strategic Alliances at Xactly - Sofia Tulchinsky, Senior Director, Industries & Partners Strategy #DF18Partners
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