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Unlocking ROI at Paducah Bank with Financial Services Cloud
As a 70-year-old banking institution with high market share in its local community, Paducah Bank is known for wowing its customers with exceptional service. But as the bank began expanding beyond its traditional geographic boundaries, they realized they would need a customer engagement platform to double down on their history of deeply knowing each customer's financial needs. Join us to find out how Paducah Bank is using Financial Services Cloud to achieve this scale with a 360-degree view of each customer that spans multiple lines of business. You'll leave with actionable ways to drive CRM adoption organically, break down silos, and activate data to drive growth.