Media: News Corp Australia Drives Advertising, SMB, and B2C Sales Success
Media: News Corp Australia Drives Advertising, SMB, and B2C Sales Success
News Corp Australia has a long leveraged Salesforce as an enterprise platform to enable 2,000 employees running their ad sales, SMB sales and B2C subscription businesses — but over time the implementations were challenged by low adoption, inefficient business process and an inability to extract maximum value needed to support a business in the midst of massive transformation. Hear from technology leaders at News Corp Australia on their transformation journey to maximize user experience and business value from their complex, multi-cloud deployments including Sales, Service, Marketing and Community Clouds — and how they have driven significant business results in a short time by migrating to Lightning and focusing on a robust change management program.
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