In an increasingly digital world, and one moving from closed to open, financial services firms face a range of challenges as they bid to remain relevant to customers and commercial businesses alike. From regulation to customer trust to new entrants coming into the sector, banks must evolve and re-imagine their roles if they are to thrive. BBVA is one of the largest banks in Europe and widely recognized as one of the most technologically advanced in the world. Hear the story of how they have transformed their business and technology model to become a customer-centric and innovative global organization. We will learn about BBVA’s progress on its digital transformation journey, how it has transformed the way it acquires customers, and how it personalizes every interaction in an omni-channel approach to deliver relevance and impact that builds customer loyalty.