Banking: How BBVA Unifies the Customer Experience with a Digital-First Approach
Banking: How BBVA Unifies the Customer Experience with a Digital-First Approach
In an increasingly digital world, and one moving from closed to open, financial services firms face a range of challenges as they bid to remain relevant to customers and commercial businesses alike. From regulation to customer trust to new entrants coming into the sector, banks must evolve and re-imagine their roles if they are to thrive. BBVA is one of the largest banks in Europe and widely recognized as one of the most technologically advanced in the world. Hear the story of how they have transformed their business and technology model to become a customer-centric and innovative global organization. We will learn about BBVA’s progress on its digital transformation journey, how it has transformed the way it acquires customers, and how it personalizes every interaction in an omni-channel approach to deliver relevance and impact that builds customer loyalty.
Watch the latest videos from Salesforce.
A Single, 360 Shared View of Every Customer
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Leading Through Change
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.
The Inflection Point
Join our ten-part series to hear top CEOs share their stories with host Monica Langley.
Connections with Sarah Franklin
Meet today's most innovative marketers.
Driving Equity and Access Through Higher Education Admissions
Hear how Trailblazers in education are ensuring class is in session for all.
How Women Are Using Their Voices to Drive Change
Female leaders discuss challenging the status quo and forging a new path forward for everyone.