Organic social media content + paid = winning. You know performance-based social advertising, you know organic content, but do you know opportunistic social media advertising? Want to know how to get funding for paid social in advance of key micro-moments, so that your brand can effectively and efficiently ride the waves of the social media conversation? In this session, learn how DocuSign uses owned and paid social to break through feeds and noise and boost audience engagement within minutes of seeing content that's getting great engagement. You'll also hear proven rules for when to bet on paid social using real-time Social Studio analytics to track and optimize your social media marketing investments.