UX Best Practices: Insights from the Customer 360 Pilot
Effective customer engagement starts with having the right information presented to your users in the right way. Join our Product and User Research and team members from an innovation pilot customer on how Salesforce uses UX best practices to understand customer needs. What are the techniques used to identify pain points? How does that translate into product needs? Learn how the UX team is taking stock of the challenges faced when delivering seamless service at B2C scale and driving product requirements to meet them.