Outside-in CX Strategy Needs Inside-out CRM Alignment
Outside-in CX Strategy Needs Inside-out CRM Alignment
Only 84% of companies aspire good CX, yet only 20% succeed. Failure of "Inside-out" CRM alignment of CX ecosystem to outside-in strategy magnifies problems and wastes millions. Whereas CX leaders differentiate with powerful outside-in strategies based on revenue predictive outcomes to transform both culture and operations. We will share insights as to how Lightning as a platform will help us identify and contextualize which customer perception best predicts their business critical revenue behavior – Retention, Advocacy and Enrichment.
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