Today's Healthcare Customer: Patient Acquisition, Engagement & Retention
Today's Healthcare Customer: Patient Acquisition, Engagement & Retention
Healthcare provider organizations and their Marketing departments are in a new environment where experience differentiation is key and necessary. As a result, they're looking for new and innovative ways of attracting and meeting new patient customer expectations in the digital space. Increasingly, providers are seeing benefits from taking a more diversified approach to reduce emphasis on traditional marketing channels (print, radio, billboard) and embracing the potential for more targeted and personalized digital marketing and advertising to improve engagement experience, satisfaction, and brand loyalty.
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