Interaction Studio: The Engine for True Personalization (1)
Interaction Studio: The Engine for True Personalization (1)
Customer experience is one of the last great differentiators for brands in today's competitive business environment. Unfortunately, most brands struggle to deliver 1:1 personalized offers that are relevant to the consumer needs at scale due to the inability to capture and connect customers' offline and online interactions, and articulate the customer's need from their intent. Salesforce experts demonstrate how offer management will optimize your product and service offers by allowing brands to collect and manage real-time interactions to develop a real-time end-to-end visualization of the customer journey, and orchestrate the next best offer based on the customer's desire.
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