The modern buyer has changed dramatically in the era of digital marketing. Whether a prospective customer is banking, borrowing, or investing, they have greater access to information and a variety of convenient options to choose from. Customers are empowered. This creates new opportunities for firms to acquire new customers.
In this session, learn how Patch of Land used Pardot to generate over $20 million in new loans in less than six months from targeting cold leads in their database. Patch of Land will break down at a tactical level, how they've turned Pardot into loan generation machine.